This is a cautionary billboard showing what happens when you are merely walking distracted. The main character of the art, let’s call him Joe, runs into a light pole. The worst-case scenario for Joe is a bruise, a concussion maybe. What if instead of walking, Joe was driving? Would his problems be worse than some minor facial injury? I would like this billboard to be positioned at a stop light, because I wouldn’t want to cause any drivers to be distracted. We have all seen YouTube compilations of people on their cell phones walking into a swimming pool or falling down the stairs. My perspective billboard communicates the dangers of being distracted in a simple easy to understand graphic. In the bottom corner I have the campaigns’ slogan. Stop Scrolling and Keep Rolling!