This poster is meant to convey the fragility of life. The heart displayed on the screen represents life and all the promise it holds. The cracked screen of course represents the loss of that life. The text at the top of the screen makes an irrefutable statement, there is no text worth losing a life. Below the phone is an equation that delivers a bold but necessary message. Driving distracted leads to death. Finally, the tagline of the poster ties it all together. “Do the math.” This is a message that will make a real impact and stick with people.