Avoidance by Individual Conclusion
People hate being commanded or condescended to without authority. When we see the ridiculous and arrogant PSAs against smoking from past years it becomes clear that they do nothing but breed a rebellious attitude. If society says, “you can’t do this”, there will be innumerable people (especially among youth) saying “watch me”. But real change occurs when the individual feels free to make his own decisions. Hearing straight facts like “Cigarette smoke contains over 4,000 chemicals, including 43 known cancer-causing (carcinogenic) compounds and 400 other toxins according to the American Lung Association” makes it easy to say “Well that IS bad! Maybe smoking isn’t for me.” The individual has made his choice ad has reasons to support it. That is what social change is made of. How can this be done with reckless driving? The best option would be to consistently show sudden and unexpected collisions or near collisions visually. These can be in the form of a PSA or they can be shown in schools etc. as long as people see them. When people do see these it will certainly have an effect, and every time they think of pulling out their phone or trying some risky move on the road the image of that horrifying crash should flash in their mind, and the individual thinks “it can wait till later”.