1. Read all of the Social Media Campaign rules.
2. Submit an application to determine campaign eligibility no later than September 30, 2020.
3. Teacher or advisors will receive a phone call from Impact Teen Drivers to confirm eligibility for the contest within two business days of submission.
4. Once eligibility is approved, start the campaign action planning process with your students.
5. Make sure your project meets ALL requirements for your category. Requirements are listed in the rules. Of course, you will have already read those once before reaching this step. Go ahead and reread the rules anyway!
6. Implement your campaign and activate your community stakeholders to support your efforts.
7. Upload your video and press release by the contest closing date; November 12, 2020, at 4:00 p.m. (PT) to the Google Drive folder that will be supplied by Impact Teen Drivers.
If you are going to use stats in your entry:
Feel free to use these statistics provided! If you do some research on your own, please make sure you are using reputable sources. It can be tricky to figure out the good stuff from the made-up numbers floating around the internet. (Just FYI; 11 teens do not die every day from texting and driving, but 11 teens do die every day from car crashes.
- 4,000 teens die annually in car crashes—that’s equivalent to 11 teens a day.
- 75% of teen driving fatalities do not involve drugs or alcohol.
- 94% of teens say they always buckle up in the car.
- 50% of teen fatalities are passengers being driven by another teen driver.
- 50% of teen fatalities were not wearing their seat belt at the time of the crash; 50% of those unbuckled teens would still be alive today had they chosen to wear their seat belt.
- 84% of teens say they would speak up if the driver was texting.
- 400,000 teens are seriously injured annually in car crashes.
For Your Social Media Campaign Videos:
Requirements include that your video must NOT include any footage of dangerous or reckless driving or driving that is in violation of California Vehicle Code or any California law. Yes, even for people who live in one of the other 49 states and D.C.
What are some examples that could get you DISQUALIFIED?
- The driver is holding a phone in his or her hand or using a phone in any way while the car is moving.
- The driver or any passengers do not have a seat belt on while the car is moving.
- Being distracted while actually driving, such as putting on makeup, eating, or using a GPS.
- Being reckless while actually driving, such as speeding, swerving, or racing.
The above list contains some but not all of the reckless and distracted driving choices that could get you disqualified. It does not matter if you are driving in the middle of nowhere, in a parking lot, or very, very slowly while demonstrating reckless and distracted driving. This contest aims to STOP the #1 killer of young people in America, not to encourage unsafe driving. Get creative. Be safe.