Social Media Campaign About

Teachers and advisors, how would you utilize social media and your extraordinary students to educate your community about the very real dangers of reckless and distracted driving?

Show us what you can do! The High School Distracted Driving Social Media Campaign contest provides schools an opportunity to showcase their creative strategies and solutions to address reckless and distracted driving. Students will have the chance to develop critical thinking and rational problem-solving skills through conducting research, advancing technical and creative writing skills, and developing communication with peers and community members across multiple media.

See below for the steps to enter:

  • Fill out the teacher/advisor application to determine your school’s eligibility for the contest
  • Once approved, begin planning and creating your campaign!
    • The campaign must consist of the following:
      • Press Release
      • Short Video
      • Social Media Campaign
  • Submit your video and press release to

Qualified entries are judged in two rounds:


  • Video and press release due by 2PM (PT) on April 15, 2021.
  • Impact Teen Drivers will notify up to 10 school entrants (selected by the judges in round one, no later than April 16, 2021) who will be moving onto the final round.


  • Three (3) Distracted Driving Social Media Campaign Educational Grants will be awarded to the approved school on behalf of the winning teachers or advisors by a panel of qualified judges, whose decisions regarding the contest and related matters are final. Final round of judging will grade the campaign on the following rubric: 25% concept and creativity, 25% execution of the campaign, and 50% effectiveness of the message.